New Store Environment Launch Checklist: 20 Checks for IP, Profile, Account, Payment and Access
A printable, platform-agnostic checklist to run before every new store goes live. 20 checks across IP, browser profile, account details, payment and team access, each with a way to verify it.
When a new store runs into trouble in its first weeks, the cause is rarely the product listing. It's usually the environment around it: which IP the account was created from, which browser profile it lives in, who on the team can open it, and which card is attached. Those decisions are cheap to get right on day one and expensive to unwind later.
This is a checklist, not a tutorial. It doesn't assume a particular marketplace. It lists the 20 things worth confirming before every new store goes live, with a way to verify each one. Print it, or paste it into your team's shared docs, and keep one completed copy per store, signed off by whoever set it up.
Before anything else: check that the platform you sell on allows the number of stores you plan to run, and what documents it requires. Rules vary by marketplace and change often. Nothing here is a way around them.
Prices quoted below are from each provider's official pricing page, checked on 2026-10-05. Confirm on the site before you buy.
How to use it
- Every line has a "how to verify" column. If you can't verify an item, stop and resolve it before launch.
- Numbered items make team conversations easier ("item 7 failed on store 12").
- This is a minimum. Specific marketplaces add their own requirements; see How to Run Multiple Amazon, eBay or Shopee Seller Accounts and How to Manage Multiple TikTok Accounts Safely for platform detail.
1. IP (items 1–5)
| # | Check | How to verify | ☐ |
|---|---|---|---|
| 1 | The store has its own fixed IP, not shared with another store | Confirm in the proxy dashboard that the IP is assigned to this profile only | ☐ |
| 2 | The IP type suits long-lived logins (static residential/ISP, not rotating) | Read the plan name and type | ☐ |
| 3 | IP country matches the store's registration and target marketplace | Run the IP through a lookup tool and note country and city | ☐ |
| 4 | The IP has no obvious risk history | Follow how to check if a proxy IP is clean and screenshot the result | ☐ |
| 5 | Renewal date and auto-renew status are recorded | Log both in the store's sheet | ☐ |
A few fixed-IP options from our partners:
- IPFoxy: dedicated static residential at $7.99/month with unlimited data in 25+ countries; accepts Alipay and WeChat Pay.
- Proxy-Seller: ISP proxies from $0.98/IP over HTTP, HTTPS and SOCKS5.
- PrivateProxy.me: static residential at $5/IP/month with unmetered bandwidth and one free IP swap a month. Its terms ban fake-account management, among other uses, so read them in full and make sure your business fits.
For a deeper look at fixed IPs, see Best Static ISP Proxies. If the types themselves are unclear, start with Residential vs ISP vs Mobile vs Datacenter Proxies.
2. Browser profile (items 6–10)
| # | Check | How to verify | ☐ |
|---|---|---|---|
| 6 | A fresh profile was created for this store; no old profile was reused | Name it platform-marketplace-store number | ☐ |
| 7 | The proxy bound to the profile is the IP from item 1 | Open the profile and load an IP lookup page | ☐ |
| 8 | Time zone, language and geolocation follow the IP | Check the profile settings use "based on IP" | ☐ |
| 9 | WebRTC doesn't expose your local IP | Open a WebRTC test page inside the profile | ☐ |
| 10 | No other store's accounts or extensions have touched this profile | Install only the extensions this store needs | ☐ |
Both AdsPower and GoLogin handle one store per profile. AdsPower's free plan keeps 2 profiles forever, GoLogin's keeps 3, so you can set up your first stores before paying. The AdsPower tutorial and GoLogin tutorial walk through profile creation, and AdsPower vs GoLogin covers how they differ.
3. Account details (items 11–14)
| # | Check | How to verify | ☐ |
|---|---|---|---|
| 11 | The sign-up email is used by this store only | Record it in the store file | ☐ |
| 12 | The phone number is used by this store only | Record the number and who holds it | ☐ |
| 13 | Business entity, representative and documents are genuine and match platform requirements | Tick off each requirement from the platform's seller sign-up page | ☐ |
| 14 | Shipping, return address and contact details are real and reachable | Test by mail or phone | ☐ |
This section has nothing to do with IPs or browsers, and it's often what marketplace reviews weigh most. The details have to be real. An anti-detect browser and a proxy separate devices and networks between legitimate stores. They can't, and shouldn't, be used to disguise who runs a business.
4. Payment and payouts (items 15–17)
| # | Check | How to verify | ☐ |
|---|---|---|---|
| 15 | The card on the store account is dedicated to this store | Log the last four digits | ☐ |
| 16 | The payout account belongs to the store's business entity | Compare account holder names | ☐ |
| 17 | Who pays for the proxy and browser subscriptions, and when they renew, is recorded | Log provider, plan, renewal date and payment method | ☐ |
Item 17 looks like admin, but it causes real incidents. A static IP lapsing because nobody renewed it, so the store's next login comes from a different address, happens far more often than any technical failure.
5. Access and handover (items 18–20)
| # | Check | How to verify | ☐ |
|---|---|---|---|
| 18 | Only the people who need this store can open its profile | Review groups and members in the browser's team settings | ☐ |
| 19 | Permissions follow roles (for example, operators can log in but can't export cookies or change the proxy) | Check each member's role | ☐ |
| 20 | Passwords and two-factor access sit with a named owner, and there's a written handover process | Name the owner and document the steps | ☐ |
AdsPower supports roles, permissions and profile sharing for teams, and GoLogin offers team collaboration too. How granular the controls are depends on the plan, so check the current pricing pages before you rely on a specific permission.
The first week after launch
A finished checklist doesn't mean you're done. For the first week, log in from the same profile on the same IP each day and avoid switching devices. If an IP check or a login prompt looks off, work back through items 1–10 before assuming anything else.
To compare tools for this workflow, browse the anti-detect browsers category and the e-commerce stores use case.
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